Aurélia — Concept Study · LoveShop Studio

The Mark

Maison de beauté

One measured drop where the crossbar of the A would be, and one more for the accent. Drawn to emboss on a cap, foil on a box, and sit quietly on glass.

The Vision

Most prestige skincare sells a promise. Aurélia would sell a ritual — a house built for the collector who treats their regimen the way others treat a cellar or a wardrobe.

The brief we set ourselves: take a category drowning in clinical sameness and rebuild it around restraint, intimacy, and intelligence. An identity that whispers. A storefront that feels like a private appointment. And an AI concierge that remembers — so every return visit is more personal than the last.

Brand Identity

A palette of restraint

Noir and champagne carry the house. Porcelain softens it. A muted rose and sage signal the botanical sourcing without ever shouting "natural." Five colours, used sparingly, so the product is always the loudest thing on the page.

Noir

#0A0907

Champagne

#C9A84C

Porcelain

#F1E8DD

Eau de Rose

#D8B8A8

Sage

#AAB59A

Display — Cormorant Garamond

Aa Bb

Light · Italic accents · –1% tracking

Text — Montserrat

Restorative serums, formulated in small batches and numbered by release. A house for those who keep what works and quietly retire what does not.

Light / Regular · 0.06em tracking

The Experience

A storefront that feels like an appointment

No grid of forty products. The homepage opens on a single hero ritual, then unfolds — collection by collection — like turning the pages of a maison's catalogue. Immersive, unhurried, and built to convert browsing into belonging.

aurelia.studio Bag 0

✦ Est. MMXXVI ✦

The Ritual
Begins

Numbered serums. Made in small batches.

Discover the Maison

Bestseller Aurélia No. 01 Élixir — frosted glass serum bottle with gold pump and monogram on marble

No. 01 — Élixir

$220

New

No. 02 — Sérum

$185

The Ritual Aurélia No. 03 Baume — gold pump bottle with the Aurélia monogram, on marble

No. 03 — Baume

$240

In Motion

The brand, alive

Identity isn't static. We design how a house moves — the title sequence, the product reveal, the cadence of a launch. Aurélia, in eight seconds.

Aurélia — Brand Film · 00:08 Motion design & edit · LoveShop Studio

The AI Concierge

It remembers your regimen

The signature layer. A concierge — powered by Claude — that learns each customer's skin, season, and preferences, then recommends new releases the way a trusted advisor would. Not a chatbot bolted to a FAQ. A relationship that compounds with every visit.

Aurélia Atelier

● Your private concierge

Welcome back. Your No. 01 Élixir should be running low around now — shall I prepare a replenishment?

Yes. And something for winter dryness?

Of course. Given your regimen, I'd layer the new No. 03 Baume beneath the Élixir at night. It released this week — reserved a tester in your order.

What We'd Build

The full commission

Brand Identity

Wordmark, palette, type system, packaging direction, and a voice guide — the complete visual language of the house.

Immersive Storefront

A bespoke ecommerce experience: editorial collection pages, ritual-led merchandising, and a checkout that feels like concierge service.

AI Concierge

A Claude-powered advisor that learns each customer's regimen, recommends releases, and handles replenishment — privately and personally.

Launch System

Numbered-release mechanics, waitlist and early-access flows, and the analytics to understand what the collector actually wants next.

Like this direction?

This is a concept study — but the craft is real, and it's exactly how we'd approach your house. Let's build yours.

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